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With Christmas just days away we continue to showcase some of the best books on the craft beer industry. And here are three books on the business of beer that we found especially impressive…
Off-Centered Leadership: The Dogfish Head Guide to Motivation, Collaboration and Smart Growth by Sam Calagione
In addition to having built the nation’s 16th largest craft brewery Dogfish Head’s Sam Calagione is also an accomplished author and a streetwise businessman with a refreshingly off-centered approach to business.
And In Off-Centered Leadership, Sam addresses the complexities that a company like Dogfish Head can experience as it evolves from scrappy upstart to become the craft beer player it is today.
Brimming with lessons on the leadership challenges (both internally and externally) that Calagione faced as his company grew, Off-Centered Leadership, explores ‘business paths not normally taken’ and what can happen when organizations stop competing and start collaborating.
How to Market Beer to Women: Don’t Sell Me a Pink Hammer by Ginger Johnson
The craft beer industry is full of larger than life personalities driven by their love of beer and the industry that surrounds it – and Ginger Johnson is one of them.
Ginger’s the founder of Women Enjoying Beer, a marketing consultancy that addresses the business of beer from a distinctly female perspective. And she ably brings her many years of experience and insight to How to Market Beer to Women.
Written with a deep understanding garnered from years in the branding and female marketing trenches, Ginger Johnson’s How to Market Beer to Women is essential reading on the subject…and a great gift for ANYONE interested in how to market craft beer more successfully.
Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two by Jim Koch
For some craft beer is a passion – and that passion can sometimes lead to brewing empires.
That’s what happened to Boston Beer’s Jim Koch whose love of brewing forced him to learn the beer biz quickly…but happily over a beer (or two).
In Quench Your Own Thirst, Koch offers up valuable insights into his tumultuous journey from an enthusiastic outsider to becoming the head of a billion dollar publicly traded he is today.
Need more gift ideas? There’s also 2017’s Best Craft Beer Books
