Sierra Nevada Brewing Could Deliver Oktoberfest to Your Door
With so many Oktoberfest festivals having been cancelled this year due to COVID-19, Sierra Nevada Brewing is giving fans the chance to party on through its festive “Oompahgram” deliveries.
That’s right. Sierra Nevada is bringing the Oktoberfest experience to some lucky fans’ doorsteps this season complete with a live traditional oompah band performance, Oktoberfest gear, and a complimentary 6-pack of this year’s Oktoberfest lager.
“Oktoberfest is beer’s biggest celebration. While the festival itself might be cancelled, the Oktoberfest spirit can still live on at home,” said Sierra Nevada Communications Director Robin Gregory. “Let’s take a break from our daily routines and give beer-lovers the Oktoberfest they deserve.”
Sierra Nevada has already kicked off the “Oompahgram” deliveries in California and is now giving fans the opportunity to get involved.
Craft beer fans who visit Sierra Nevada’s Instagram @SierraNevada between September 15 – October 1 can nominate a friend for a festive visit by tagging them in the comments of the Oktoberfest video and including a description of why they deserve an “Oompahgram” delivery.
Words to Drink By
“Free enterprise cannot exist without free expression.” – Jim Caruso, CEO Flying Dog Brewery on censorship.
NFL Fans Celebrate Opening Weekend with More Beer In 2021
This past weekend, football fans nationwide made their way to stadiums, restaurants, bars and watch parties, where they cheered on their favorite teams during the NFL’s opening games, and – of course – drank beer.
According to BeerBoard which provides automated business intelligence for retailers, brewers and distributors beer consumption was up 18.5% this weekend (Thursday-Sunday)compared to the 2020 NFL opening weekend,
And here are some more NFL Week 1 takeaways…
- Football fans were fired up to watch their teams kick-off this season. So much so that beer consumption at bars and restaurants was up almost 20% from last season.
- Texas, Florida and California fans lived by the motto “win or lose, we booze” as the three states came in first for most amount of beer served during NFL’s opening weekend.
- The Tom Brady of Beers, Bud Light, came in as this weekend’s most popular choice among football fans.
- It appears there was no fan group more excited for the return of football than Cowboys fans as beer consumption in Dallas spiked nearly 40% on opening night compared to last year’s NFL opening face-off.