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(Courtesy Ommegang)
Ommegang Nirvana IPA recently generated a backlash from Hindu and Buddhist leaders who are demanding an immediate name change. We’ve that, “Words to Drink By” and more.
Nirvana IPA Sparks Religious Uproar (Cooperstown, NY) – Ommegang Nirvana IPA recently generated a backlash from Hindu and Buddhist leaders who are demanding an immediate name change. According to a statement issued by Rajan Zed, president of Universal Society of Hinduism and Buddhist minister, Matthew Fisher, Nirvana is a sacred term and “equating it with alcohol was very painful to the devotees.”
Owned by Duvel Moortgat of Belgium, Brewery Ommegang responded…
“Brewery Ommegang began distribution of Nirvana IPA in 2015; however, until today, we were unaware of the apparent concern with the name within the Hindu & Buddhist communities. We never intended to disrespect any community or religious beliefs by including ‘Nirvana’ in naming the IPA. We welcome the opportunity to educate ourselves and determine what potential changes we could consider for this beer.”
Words to Drink By
“Free enterprise cannot exist without free expression.” – Jim Caruso, CEO Flying Dog Brewery on censorship.
Drinking Non-Alcoholic Beer Could Increase Alcohol Cravings (UK) – An estimated one in seven adults (8.8 million) took part in Dry January this year, according to Alcohol Change UK. As a result, the demand for non-alcoholic beer in the United Kingdom shot up by 219%. But Martin Preston, founder and chief executive at private rehab clinic in England warned that non-alcoholic beer drinks can be risky for those taking on the challenge.
Preston told the Drinks Business that” some ‘alcohol free’ drinks contain traces of alcohol, which can be misleading for those attempting to completely abstain. He advised against consuming these in large quantities, as getting accustomed to drinking high volumes can encourage excessive drinking when the month is up.”
While many advise that reducing your alcohol intake can be a healthy way to start the year, an all or nothing approach to drinking may make it difficult to stick to your goal. There is also evidence to suggest that Dry January is ineffective and can make you feel worse.
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