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Is the world ready for instant beer powder? We’ve that, Bill Gates and Heineken, “Words to Drink By” and more.
Instant Beer Powder Developed That Will Reduce CO2
We’re all familiar with powdered coffee and instant hot chocolate but is there a demand powdered beer? Two German brewers think the world is ready for its new powdered invention which they expect to bring to market by the end of the year according to the Drinks Business.
Klosterbrauerei Neuzelle hopes that the beer powder could be a turning point for the carbon footprint of beer exports – eschewing bottles and crates in favor of the much lighter powder packets.
“We have calculated that, if we now relate this to Germany, we can save about 3 to 5 percent of the CO2 emissions for Germany alone,” said the brewer’s general manager Stefan Fritsche. “And if you look at it globally, that would be about half a percent of CO2 emissions worldwide that we could reduce.”
The current instant beer powder is non-alcoholic but the company is bullish about the possibilities.
“We want the complete beer taste. We have the foam, we already have the beer taste. We want to add the carbon dioxide in powder form. We want to add the alcohol in powder form. We can do all that with powder. And of course it is absolutely fascinating that we have succeeded. For the first time worldwide.”
Words to Drink By
“Just because it’s never happened before doesn’t mean it won’t” – Tom Bobak / American Craft Beer on Russia launching a tactical nuclear strike in Ukraine
Bill Gates Buys $904 million Stake in Heineken
(Bill Gates: Wikipedia)
Microsoft founder, Bill Gates, one of the richest individuals in the world snapped up a 3.76% stake in Heineken Holding NV, despite admitting he is “not a big beer drinker”.
According to the Drinks Business, Bill Gates purchased the shares, worth €850 (More than $904 million US) in February 2023.
The move came as a surprise to many, as Gates has previously admitted he is not a big beer drinker.
“When I end up at something like a baseball game I drink light beer to get with the vibe of all the other beer drinkers. Sorry to disappoint real beer drinkers,” he said in a 2018 interview with Reddit.
Bill Gates was the richest man in the world for 15 consecutive years from 1995 to 2010, and again from 2013 to 2017.
