Beer News: Coors Light March Madness Bracket Calendars Immediately Sell Out

We tried to buy one of these things, but they sold-out almost immediately.

This from Molson Coors’ sobering announcement…

“This March, Coors Light is encouraging fans to choose chill throughout college basketball’s biggest unofficial holiday – a heart-pumping, multi-week tournament. A rollercoaster of emotions where their favorite team either advances or busts their bracket.”

“With only a 1 in 120.2 billion chance of filling out a perfect bracket, March desperately needs some chill. So to bring a fun twist to college basketball’s most exciting “holiday season,” Coors Light is launching a “Countdown to Chill Calendar,” a 21-day advent-inspired calendar with gifts to keep you chill when your bracket inevitably busts, and to prevent your bracket from breaking you.”

For each day of the tournament, the Countdown to Chill calendar reveals a chill-filled prize for the college basketball fan, including:

• Chill Tea: Tournament emotions are hot. Don’t let them boil over. Instead, fire up the kettle and chill with some tea.
• Press-On Nails: For all those nail-biting moments, Dashing Diva press-on nails will help you keep your cool and keep your nails looking “chill.”
• Glass Slipper Charm: It’s that time in the tournament when some team’s fairy tale season is starting. Remember them with this keepsake before they inevitably turn into a pumpkin. Hey, it was fun while it lasted!
• “A Little Help Please” Candle: Need some help to have any chance at winning your bracket? Light this Tournament Miracle Candle and just maybe you’ll get some.  (Past miracles are no guarantee of future results).

So yeah, Coor’s Light Countdown to Chill Calendar sounded awesome but they apparently sold out immediately

The now sold-out calendar is a part of the Coors Light’s month-long “Don’t Let Your Bracket Break You” campaign, that was design to add a little “chill” to the tournament lseason.

So in an effort to placate the masses unable to score a calendar Coors Light is offering other chill giveaways to keep college basketball fans cheering, including a consumer sweeps that turns busted brackets into chill prizes, like ESPN+ subscriptions and Coors Light swag, and even custom, limited-edition Coors Light sneakers.

You’ll need to stay on top of Coors Light’s social media channels for all those drops.

“Between busted brackets, fairytale stories, and game upsets, March is definitely not chill for college basketball fans,” says Marcelo Pascoa, Vice President of Marketing at Molson Coors. “So we’re inspiring fans to Choose Chill throughout the tournament.”