The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening while you were drinking your way through Super Bowl Weekend.
Airport Air Conditioner Beer
The San Diego International Airport and The East Village Brewing have joined forces and created two beers made with purified water that was captured on its grounds as part of the airport’s water stewardship program.
The water used in the beers is condensation that dripped from the bottom of air conditioning units attached to jet bridges at the airport that was purified using reverse osmosis and ozone disinfection according to ACHR News. The reclaimed moisture has a pure water profile with little mineral content, making it an ideal for brewing.
Hoppy Travels IPA is a West Coast IPA with flavors of grapefruit and guava and Pre-Flight Pils is a German-style pilsner with bready and lemon zest flavors. Both beers are currently on tap at The East Village Brewing and will be available at San Diego International Airport’s Terminal 2 in the coming weeks.
Words to Drink By
“Buzz happens slower than ever before. And the media is not in control of it. The old movie advertising, all the tricks to get people excited about something? Gone.” – Bob Lefsetz, Music industry writer and media analyst
Craft Beer Paper Made from Brewing Waste in Japan
Kitafuku, a Japanese company dedicated to repurposing and reducing waste from local brewers, has begun promoting its business by passing out something they call “craft beer paper” at local beer events.
The idea was inspired by a Japanese paper wholesaler that was producing popular recycled paper from rice plants and grass. And Kitafuku decided that the concept could be applied using malt waste leftover from the brewing process. Large breweries have kit and transportation to dry their malt waste and send it on to farms to feed livestock, craft brewers have needed to find alternatives.
According to Japan Today, Kitafuku has collected an estimated 1,500 kilograms of malt lees free of charge from eight local craft brewers and used it to manufacture cardboard boxes and other items that are useful to repurpose for the businesses.
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