American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
(Courtesy Tröegs Independent Brewing
A beer’s label matters which explains Tröegs latest move. We’ve that and even more on the Bud Light Trans controversy…
Philadelphia Artist Gives Legendary Tröegs Beer a Makeover
Tröegs DreamWeaver Wheat, a GABF gold medal-winning German-style Hefeweizen, has been a brewery staple since 2009, and it’s not going anywhere.
But it has as gotten a dreamy new look.
Since this popular beer is here to stay, Hershey-based Tröegs Independent Brewing decided it was time to give its label art and packaging a refresh keeping the beer’s imaging in the clouds.
That’s also the approach Philadelphia-based designer Lindsey Tweed – whose creative mind reimagined its artwork back in 2015 – decided to take with her latest label refresh.
“DreamWeaver was one of the first labels I designed for Tröegs,” says Tweed. “At the time, I never imagined I’d be revisiting it many years later. I loved updating the original lettering style with a fresh pop of periwinkle and fluffy clouds that speak to both the flavor and the feeling of kicking back with this beer.
“When we moved to Hershey, we installed two open-top fermentation tanks specifically designed to ferment DreamWeaver,” explains Tröegs brewmaster and co-founding brother John Trogner.
Most recently, the brewing team introduced a German technique of resting the freshly fermenting beer in a flotation tank, allowing proteins and inactive yeast to settle out.
Words to Drink By
“Would family owners have empowered a marketing executive to deal with a trans person? I highly doubt it, because the company is selling beer, and beer was not political, nor religious, it was agnostic, you either drank it or didn’t – Bob Lefsetz, Music industry writer and media analyst on the Bud Light Trans controversy
Bell’s Brewery Gives Back to the Great Lakes
Bell’s Inspired Giving program is a key tenant of the brewery’s philosophy, and has been designed to benefit the communities where people enjoy their beers. And they’ve made a change to the name of their year-round lager to encourage their fans to help protect the Great Lakes.
Bell’s Lager of the Great Lakes is now Lager ‘for’ the Great Lakes. The swap (which also represents a recipe change as well) from “of” to “for” signals Bell’s longstanding commitment to water stewardship.
To celebrate the beer’s launch, Bell’s will contribute $25,000 to Alliance for the Great Lakes – a nonpartisan nonprofit organization working across the region to protect the fresh, clean and natural waters of the Great Lakes, in addition to encouraging fans to participate in their Adopt-A-Beach program.
In 2021, Bell’s Brewery, one of America’s most successful craft beer producers sold its entire operation to the Kirin-owned Australian beer giant, Lion that purchased New Belgium Brewing in 2019.
###
