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The beer biz never sleeps at American Craft Beer. And here’s some more of what’s been happening in the beer world while you were drinking your way through the weekend.
Toppling Goliath Mornin’ Delight Draws Thousands Over The Weekend (Decorah, IA) – We’ve long speculated that the “event beer” phenomenon was losing steam. That the days of beer freaks camping out for days to get their hands on a special release was nearing an end. But one small brewery in Decorah, Iowa is proving us wrong.
Toppling Goliath Brewery drew beer pilgrims from 14 states who made the trek to a small town in Northeast Iowa over the weekend for two bottles of Mornin’ Delight, an Imperial Stout brewed with coffee and maple syrup, that’s considered one of the best beers in the world.
Saturday’s Mornin’ Delight release event was the largest in Toppling Goliath’s 10-year history according to the Des Moines Register. “About 4,000 people traipsed through its new brewery and taproom to spend $100 on two 22-ounce bottles of Mornin’ Delight, the commemorative glass and a small pour of the inky brew.”
Words To Drink By (Decorah, IA) – “Many people will plan their weekend around this event… faces that we’ve seen that have been supporting Topping Goliath since we started,” Clark Lewey, co-Founder Toppling Goliath
Bart Watson: Photo © Brewers Association
Small Breweries Now Craft Beer’s Hottest Commodity (USA) – The Brewers Association, a Boulder-based craft beer trade organization, recently reported that the 50 fastest-growing craft brewers were among the industry’s smallest, producing on average just 1,350 barrels a year, combining for about 10% of the industry’s total production.
Small Breweries are where the action is according to Bart Watson, Chief Economist for the Brewers Association… “The majority of growth continues to come from microbreweries, taprooms, and brewpubs, whereas the distribution landscape remains more challenging for regional craft brewers.”
