The beer biz never sleeps at American Craft Beer. And here’s some more of what’s been happening in the beer world, while you were drinking your way through the weekend.
Beer Flights At The Right Price! (Philadelphia, Pa) – Outside of places like professional sports venues, there’s no place on earth where beer prices get jacked up more than in an airport. Want a locally brewed craft draft and you’re paying arena prices…until now.
Penn Brewery will be opening a new brewpub at Pittsburgh International Airport on Tuesday, where a pint of Penn beer at their new Terminal A taproom will cost EXACTLY the same as it costs at the brewery… $6.
The cheapest beer that could be found at that airport (at least until tomorrow) according to the Incline, cost $8.03. And although they didn’t mention the brand, we expect that was for something fairly generic.
Words To Drink By (Greenwood, MS) – “It’s a billboard, for lack of a better analogy…People will see us and say maybe we should check them out when we’re in town.” Gene Mangrum, Penn Brewery’s Airport Taproom Director
Less ‘Cheers’ Being Had In Oktoberfest Land (Germany) – Bloomberg is reporting that “sales at German breweries fell 2.5 percent last year to the lowest level since the country’s statistics office started collecting the data in 1993.”
The amount of beer Germans drink annually, which has plummeted to roughly a third of what it once was in the 1970s, is being blamed on a number of factors including an aging population, and millennials who like in the US are choosing wine and spirits over beer. Add to that a new generation that’s becoming more health conscience overall and are trending away alcohol altogether.
Germans are increasingly downing Biermischgetraenke (!), ready-mix combinations of beer and soft drinks that flout the country’s purity law, and along with imports, understandably don’t get counted in the annual figures.