Beer Brandings to Quench Your Thirst AND Creativity

Stephanie Sharlow –  ACB Guest Contributor & Chief Editor of DesignRush

These days, reaching for a cold one isn’t just about the taste – it’s about the whole brand identity. From compelling logos to stunning elements, creating a cohesive personality that compliments a beer can capture just as many consumers as the concoction itself.

And many beer brands and breweries are taking the importance of design to heart. Over at DesignRush, we gathered 5 creative beer designs that cultivate, well, cult followings with their aesthetics. Ready to get inspired?

1. The Colorful Beer Design: Vocation Brewery Lager

Vocation Brewery’s line of lagers capitalizes on several design trends to captivate consumers. The prominent logo design is both intricate and minimal, with thin lines detailing a geometric pattern while the name of the brewery is displayed in sans-serif, capitalized font.

This simple design is accented through duotone graffiti-like marks, which strongly resemble streaks of spray paint. This adds an element of grunge to the bright and beautiful design, appealing to people of many demographics.

2. The Intricate Beer Design: Flying Dog Brewery

Flying Dog Brewery marries detailed illustrations with plenty of personality to ensure their brews pack a punch. While each beer has its own grungy design elements, according to DesignRush, Flying Dog’s logo design take the entire branding to a new level, ensuring each design is reminiscent of street art and tells a unique story.

3. The Unique Beer Design: Beat Beer

Beat Beer takes an adventurous approach to their strong beer design. A matte black beer bottle is accented with silver designs, including a G.I. Joe-like star-and-stripe design at the bottom and a forceful, blocky fist punching through the words “Beat Beer,” in all caps. The sturdy design is reinforced with the finger grips on the bottleneck, showing that this brew is for people who are strong of mind and body.

4. The Retro Beer Design: Theory Brewing Co.

Theory Brewing Co.’s growler design is the perfect mixture of modern and vintage. The silver can is complemented with a deep blue negative space and accented with shiny gold elements. A small logo of the brewery’s location in Maine is seen at the top, which the brewery’s simple type logo is placed towards the bottom.

The majority of the typography is written in a swirling serif font, reminiscent of the exploratory times in the late 1800s and enticing consumers to start a new adventure with friends, family and Theory Brewing Co.

5. The Honest Beer Design: Shower Beer

With so many good reasons to crack open a beer, why not call a spade a spade? That’s exactly what Shower Beer does. This tiny version of a classic beer bottle is accented in bold white font and a delicate pastel pink cap. The copy tells consumers exactly what they need to know – alcohol volume, the type of beer it is, and exactly where you should drink it.

What’s better? Shower Beer includes a community building hashtag with will unite pre-gamers – and beer enthusiasts – everywhere. And let’s be honest – creating memories with people is the best aspect of cracking open a beer.

Conclusion

These days, a good beer isn’t too hard to find (lucky us). But why settle for poor aesthetics when there are craft breweries with stunning designs that will quench your thirst AND ensure you’re trendy, too. Instead, grab a beer from above and make your downtime a little more inspired.

Stephanie Sharlow is the Chief Editor of DesignRush, a digital destination to inspire creativity, featuring best designs by industry, spotlight interviews with top designers, trends, events & breaking news.