Inspired by Sierra Nevada’s epic Resilience IPA campaign, an international effort to raise funds for those who lost everything to wildfires in Northern California, members of the Australian brewing community have launched a similar offensive with their own Resilience Beer.
On November 8, 2018, Sierra Nevada Brewing found itself at ground zero for what would become the deadliest and most destructive wildfire in California history. The Camp Fire ignited in the hills above the company’s brewery, devastating its community and displacing tens of thousands, including nearly 14 percent of Sierra Nevada’s Chico employees.
Days after the fire, Sierra Nevada established the Resilience Butte County Proud IPA project, a callout for breweries nationwide to join them in brewing the fundraiser beer and donating 100 percent of the sales.
That call-to-action soon became an international effort with more than 1,400 breweries lending support and over $8.4 million raised directly for Camp Fire relief.
Now with Australia being decimated by the worst brush fires in decades, fires that have already killed 28 people, millions of animals and ravaged almost 18 million acres and over 3,000 homes, another international call-to-action is being launched by the country’s brewing community which was inspired by Sierra Nevada’s Resilience IPA campaign.
This from the Resilience Beer website…
Our aim is to raise much needed funds to help impacted communities transition from crisis to healing through regeneration and rehabilitation projects.
Recipe development was completed collaboratively by a group of Australian brewers, ready to be shared with all interested parties, and there have been offers from all parts of the industry to assist.
All interested parties are invited to brew their version of the Resilience Beer based upon a recipe developed by a working party of brewers made up of Scott Hargrave, Shane Ferguson, Phil O’Shea and Nick Calder-Scholes, working alongside suppliers to ensure availability of ingredients.
Participating Australian brewers are asked to nominate how much beer they plan to brew and where they intend to sell / distribute the beer. This is to minimize crossover in supply from different brewers within Australia.
The world’s brewing community was made for important efforts like this…so it’s time to step up. More details are expected in the coming weeks and we’ll remain all about it…stay tuned.