Athletic Brewing and Netflix Debut New “The Witcher” Beer

Athletic Brewing, America’s largest non-alcoholic craft brewery, has partnered up with Netflix, the world’s leading streaming service, on a new series of limited-edition brews, the first inspired by The Witcher.

And it’s a fantasy come true…

Founded in 2017 by Bill Shufelt and John Walker, Athletic Brewing is now the 13^th largest craft brewer in America and the leading producer of non-alcoholic craft beer in the nation. And Netflix is the media giant that basically introduced and institutionalized streaming as a world-wide service.

Netflix has already generated legions of hits and is collaborating with Athletic Brewing on three new limited release beers inspired by its original content.

The Witcher season 3 debuted on Netflix July 29 and the first beer in the series, named after the series’ hero Geralt of Rivia, is out now.

Medium-bodied and highly aromatic, Geralt’s Gold, is a non-alcoholic hoppy Helles with a surprising malt sweetness and a citrusy, floral nose. Pouring an appropriate gold color given its name, it is less than 0.5% ABV, contains 65 calories, and is made with Warrior, Chinook, Centennial, and Simcoe hops.

“There’s no better way to enjoy an award-winning craft brew than paired with one of the most entertaining shows on Netflix,” said Andrew Katz, Chief Marketing Officer of Athletic Brewing Company. “At Athletic, we celebrate storytelling and love taking our brews to unexpected places. That’s why we’re thrilled to partner with one of the original creative streaming services to bring our fans something truly special.”

Launched in 2018, Athletic Brewing developed a proprietary brewing method to craft its award-winning non-alcoholic beers. The company fully ferments its brews to be less than 0.5% ABV, which is the legal limit for non-alcoholic beer in the U.S.

Geralt’s Gold is currently available at select retail locations across the US as well as on the Athletic Brewing website. And because it’s an NA beer, it can be shipped anywhere.

“Athletic brews are designed for anytime and anywhere refreshment,” added Katz. “Geralt’s Gold is no exception. It pours a radiant golden color and has a dynamic flavor that is as intriguing as it is smooth.”

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(image credits Athletic Brewing (top) The Witcher images: Netflix