Just a month after Asahi secured a deal to acquire AB InBev’s Australian subsidiary, Carlton & United Breweries, the Japanese brewing major has announced the acquisition of the enormously popular Brisbane craft brewer Green Beacon Brewing Co.
Long-rumored to be up for possible sale, Green Beacon Brewing, which launched in 2013 as one of Brisbane’s wave of craft breweries, fast became an award-winning powerhouse.
According to Brew News, Green Beacon really took off when brewer Johann van der Walt joined the operation “and lifted the beer quality to the point that the brewery has won three consecutive Champion Brewery Trophies at the Australian International in the Champion Small Brewery and twice in the Champion Medium Brewery class.”
Green Beacon operates two breweries located in the Brisbane suburbs of Teneriffe and Gerung.
The Teneriffe location includes a brewpub and bar, which is open to the public and operates as a much-loved community hub.
And In 2017 the brewery opened a $3-million production brewery to support its incredible growth, in Geebung, a northern industrial suburb of Brisbane.
Throughout its many years of success, Green Beacon remained one of a number of craft breweries in Australia subject to constant speculation of an imminent sale. And Asahi was long thought to be a possible suiter, which ultimately proved true.
According to the press release issued by the company, Green Beacon founders Adrian Slaugher and Marc Chrismas will stay on with the brewery in management roles…
“We want to continue growing and maintaining the quality and integrity of our beers, whilst ensuring all Australians are kept amply supplied in great beer!”
“Partnering with Asahi to deliver this is truly exciting and provides security and opportunity for our customers, consumers and wider Green Beacon family.”
“Our goal has always been to make the best beer and to get it into as many people’s hands as possible. In Asahi, we have a partner who shares this commitment and can support us in achieving this goal.”
Amd as is nearly always the case in these kinds of deals, no sale price has been announced.