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(Courtesy Anheuser-Busch)
With all of Anheuser-Busch’s sports and entertainment promotions now sidelined by the global pandemic, the world’s largest brewer is channeling its funding to support those fighting this monster on the front lines.
On March 25 Anheuser-Busch announced that it had united with all of its US sports partners to use stadiums nationwide to host American Red Cross blood donations at this critical time….
As part of this a $5 million donation to the American Red Cross, Anheuser-Busch along with its sports partners will be identifying identify available arenas and stadiums throughout the nation to be used for temporary blood drive centers.
The company’s tour centers in Merrimack, NH, and St. Louis, MO, are also being made available to the Red Cross. And Anheuser-Busch is also donating media air time to the Red Cross in support of its public service announcements.”
In support of EVERYBODY’S efforts Anheuser-Busch has released this touching and hopeful 60-second spot call “One Team” honoring the everyday people of America who are rising above the call of duty to help in the wake of the COVID-19 health crisis…
“COVID-19 has changed how we all live our lives, but it hasn’t changed Anheuser-Busch’s priorities and our commitments as an employer, a business partner and a corporate citizen,” said Michel Doukeris, CEO, Anheuser-Busch US….
“While we can’t solve this crisis on our own, we are proud to do what we can to serve and support our communities in need and the heroes on the front lines, using our capabilities, our relationships, and our reach to do our part. We invite other companies to use their unique capabilities to join us in this effort, however they can, so that together we can make a difference.”
In addition, Anheuser-Busch is now using its supply and logistics network to begin producing and distributing bottles of hand sanitizer to accommodate the growing needs across the United States. The hand sanitizer will be utilized at Red Cross blood donation centers and to support emergency shelters for future relief efforts.
