American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
The cacophony of modern life is increasingly overwhelming and the information age becoming too much. We’re bombarded daily with an onslaught of things that we’re told we should care about. Everything’s a priority, from new brewery openings, to the imminent demise of the world and we’re becoming necessarily tone deaf to a lot of it.
We just can’t keep up with everything nowadays – so we’ve decide we won’t – and here our 10 things that we just don’t have time for.
1. The New Daily Show Guy – What’s his name again? Oh that’s right, Trevor Noah. Hey just because you wrote for Jon Stewart, and were hand-picked by him as his successor, doesn’t mean we’ll be staying up late for you anytime soon. Just take the crown off and put in the work – and maybe well come around later.
2. IBU Ratings – As some of you may have noticed, we avoid the “international bitterness unit” thing like the plague here at ACB. We can’t help but see this ranking as primarily a marketing tool aimed at hopheads who should know better. Taste is inherently arbitrary and each beer’s taste is tempered by one’s genetic pre-disposition. What’s too bitter for some may seem nothing at all to others. Plus even though one can argue that measuring the concentration of bitter hop acids in the beer in parts-per-million is pure science it still doesn’t matter as the bitterness one experiences is always countered the amount of malt (a source of sweetness) in the beer
3. Magazines – What are dental offices going to do when these things finally go away…and why haven’t they gone away already?
4. Generic Beer Festivals – Beer festivals have become their own separate industry over the last decade…many of them run by ex-rock promoters looking to cash in on craft beer’s pop-cultural zeitgeist. But more is not necessarily better. Bland venues filled with the same old, same old – and servers that know nothing about the beers they’re fronting is a buzzkill.
5. New Keith Richards CD – Why isn’t he dead yet?
6. Pumpkin Beers – Yes, there are some pumpkin beers that we prefer overs but that doesn’t mean we’d drink any of them if given a decent “non-gourdian” option.
7. New Star Wars Movie– Any movie that continues the legacy of something as defining as the Star Wars trilogy has enormous shoes to fill. And since George Lucas couldn’t even rekindle his old magic in his second series of films (think Godfather III), were not hopeful. And please you’re killing us with all the hype! Just bring out the movie out and let us decide.
8. Craft Beer Kickstarter Campaigns – We get hit up several times weekly, with requests that we hype someone’s startup campaign. If it’s that great an idea – come 
back to us when you’re up and running – and we’ve something to write about besides your need for funding.
9. Old School Television’s Sorry Attempts To Capitalize On HBO’s Cool – Desperate to reclaim the millions of viewers now migrating to all the cutting-edge programming on outlets like HBO, Showtime and AMC, – traditional networks are introducing their own attempts at “hipness”. Unfortunately most of these shows disappoint, like NBC’s Blindspot whose promising debut quickly devolved into a standard spy/police procedural. Hey, we like the idea of a naked tattooed beauty, left in a bag in Time Square, as much as anyone….But you need something beyond that, like an intriguing story, creatively told, if you want to successfully compete with networks such as HBO.
10. Ciders – Ciders aren’t beer and no matter how fast the category grows we’re not going to cover them here.
