Last week Gov. Gavin Newsom issued a ‘shelter-in-place’ order for all of California.
Under Newsom’s executive order Californians can go out for essential errands such as medical appointments, grocery shopping or to do critical jobs, but are otherwise advised to stay away from others.
But while the state’s nearly 40 million residents now sheltering-in-place, and with other states like New York and Illinois following similar mandates, companies like Saucey, an alcohol e-commerce platform based out of Los Angeles, California, are seeing their businesses soar.
Founded in 2014, Saucey provides delivery of beer, wine, and spirits to customers via their mobile app and website. And with millions of Americans now locked down in their homes with nothing to do but watch “Contagion” on Amazon Prime for the 11th time, this alcohol delivery company is perfectly positioned…
“As the concern over the COVID-19 virus has grown at both the state and public levels, I think you’re not so coincidentally seeing a rise in people ordering alcohol,” says Saucey co-founder and CEO Chris Vaughn…
“We’re feeling the effects elsewhere too, like San Francisco and Chicago;…We’re doing our best to assist everyone who wants to use us and use us safely. It’s good to see so many people making lifestyle adjustments that let them be as comfortable as they can be during this time.”
There may be something to that comfort thing according to the e-commerce delivery company with a tagline that argues “instant gratification is underrated.”
Since March 15, Saucey has seen ice cream sales spike by 500% and soft drinks by 150%. Lime sales also spiked by 350%, potentially pointing to more people making mixed drinks.
As for the alcohol, vodka tops Saucey’s spirit sales, up by 250%. Whiskey, however, saw the greatest spike at 300%. And IPAs (also not surprisingly) held the highest increase in sales in their beer category, up 300%.
Saucey will continue providing deliveries to the people of Los Angeles, San Francisco, Chicago, San Diego, Chicago, New York, Dallas, Silicon Valley, Orange County and San Jose.
So stay-at-home people…And stay safe.