American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
Actions have consequences.
And as much as the craft breweries, who’ve sold out to global beer giants like AB InBev hoped that their actions might be understood by their fans – they won’t be.
Actions have consequences
Your core fans…those who were with you from the beginning, who spread the word, who stood by you when you were nothing…they won’t ever forgive entirely.
Actions have consequences
Those fans who once loved your brand, who felt it stood for something more than just making a buck…They feel betrayed.
Sorry, actions have consequences
And no matter how much you stress that nothing’s going to change…It already has.
Yes actions have consequences
Your core fans could care less that this “new alliance” will allow you wider distribution and greater opportunities. They used to travel anywhere to get their hands on your releases – but not anymore.
Actions have consequences
Although some won’t begrudge you cashing in on the success that you may have spent years creating – your most passionate fans unfortunately will. They might feel that their unerring support was part of that success – Are you going to share some of your newfound cash with them?
Right or wrong, actions have consequences
As much as you’d hoped to not be judged harshly…it goes with the territory and you will be by some.
Actions have consequences
And even though your hometown craft beer is now available from coast to coast,…your hardcore fans, who once had your back are no longer interested…they don’t drink it anymore.
Actions have consequences
And if you ever hope to reestablish a bond with those fans, show some respect and stop with the spin.
Yes actions have consequences
But now you can let someone else worry about rebuilding your brand’s fan base. After all you’ve been paid.
Actions have consequences
History has already shown us that the uproar will eventually die down. And with greater distribution and good brewing practices you can eventually rebuild and broaden your fan base.
But you’ll never reclaim that original passion…unfortunately for everyone…that’s never coming back.
