New Craft Beers And Seltzers That Help Fund Pandemic Relief

With the coronavirus continuing to wreak havoc on the US brewing and hospitality industry, new drinks are now being offered that hope to help provide some relief…

Wiley Roots Raise $5,500 to Fund COVID 19 Protection

On May 1, Wiley Roots Brewing released a special hard seltzer to raise money to help supply local organizations with much needed hand sanitizer and personal protective equipment including gloves and masks.

Renowned for its beer linage, the brewery chose to craft a hard seltzer as opposed to a beer, because of the shorter turn-around time which allowed them to rush it to retail shelves where it sold out almost immediately.

Howl at the Moon Together is a 4.5% ABV Hard Seltzer made with whole fruit Blood Orange purée. It was named for the brewery’s collective 8pm gathering, a howl that can be heard across Colorado and pays tribute to essential and frontline workers. By working together with friends, vendors, partners, and neighbors, Wiley Roots was able to quickly create a product that was able to raise a significant amount of money toward a collective effort in the fight against COVID-19.

“We are so happy that we received such an incredibly enthusiastic response from our wholesale accounts, we were truly overwhelmed by the support,” Miranda Carbaugh, Director of Sales and Co-Founder of Wiley Roots said.

“Many of our accounts sold out of their order for Howl At The Moon Together within 24 hours, which means our fans really got behind this project as a whole. That’s an incredible feeling to see people rally around our community from across the state.”

By partnering with Innovative Labeling Solutions, Source of Nature, Propagate Lab, and the distribution arm of WeldWerks Brewing Company, Wiley Roots was able reduce the cost of production, allowing the brewery to raise as much money as possible from the sale of the hard seltzer.

Deschutes Releases New Beer to Support Hospitality Workers impacted By COVID-19

Bend, Oregon-based Deschutes Brewery has shipped a new limited release that was crafted to help support those in the hospitality industry who been brutally impacted by the coronavirus pandemic.

Created as a small batch release on the brewery’s experimental pilot brew system, Deschutes Virtual Beer Hug is a 7.4% ABV Double Hazy IPA with unexpected tropical coconut flavors and herbal notes from hop varieties currently in development within the brewery’s hop breeding program.

Available for a limited time in 12-ounce, 6 pack cans at the Deschutes Brewery’s website, a portion of the proceeds from Virtual Beer Hug will be donated to World Central Kitchen, a not-for-profit dedicated to providing support for restaurant employees.