Beer News: Guinness Beer Sales Soar / More Women Are Drinking Stouts

At a time when many mega brewers are watching their beer sales slow, Guinness is defying the odds and attracting more female fans along the way. We’ve that, “Words to Drink By” and more.

Guinness Stout Surges

At a time when most mega brewers are watching their beer sales slow Guinness, The beer division of its parent company, Diageo, reported a 14% increase in net sales, in it’s most recent quarterly update.

“This growth is attributed to strong performance across all regions, with the notable exception of Asia Pacific, according to Forbes. In the United Kingdom Guinness has surpassed a milestone, becoming the best-selling beer in both the on-premise (think bars, pubs and restaurants) and off-premise (retail outlets) markets.

In 2023 the Guinness Storehouse, its brewery in Dublin, was named the World’s Leading Tourist Attraction and the World’s Leading Beer Tour Visitor Experience at the prestigious World Travel Awards. Beating out iconic locations like The Great Wall of China and Machu Picchu.

 

Words to Drink By

“There’s a point when you go with what you’ve got. Or you don’t go.” – Joan Didion, American author – Paris Review interview, 1978

 

More Women Are Drinking Stouts

Stout, which has long been associated with male beer lovers, is finding a more diverse audience as more women embrace the style in the UK, as well as in Europe.

“The consumption of stout globally, by volume, increased by 11% between 2021 and 2022,” according to drinks market analysts IWSR. “In the UK the growth over that period was 23%, making it one of the largest stout volume markets globally alongside Nigeria, the US and Ireland.

According to the Guardian “the trend is driven by good marketing of Guinness during the pandemic and the craft ale movement creating drinkers who want more choice. The introduction of lower-alcohol options has also drawn in more people.”

In Britain, the number of women drinking Guinness is up 24% and it’s the 25-44 year age group that have grown most.

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