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(Courtesy Yuengling)
Leave it to America’s oldest brewery to step up bigtime for the nation’s veterans with the return of these cool camo cans.
Here’s the deal…
On May 8th D.G. Yuengling & Son, Inc., announced the return of its limited-edition camouflage cans in partnership with Team Red White & Blue (Team RWB) as part of its new Stars & Stripes program.
The Yuengling Stars & Stripes program is dedicated to supporting our nation’s veterans through Team RWB, a nonprofit whose mission is to enrich America’s veterans’ lives through the nation’s largest veteran health and wellness community.
As part of Yuengling’s continued effort to pay tribute to the men and women who served our country, the special camo cans are emblazoned with a unique desert camouflage print and Team RWB logo.
Each camo can comes with a QR code co-branded with American country music star and official Yuengling Traditional Lager and Stars & Stripes program Brand Ambassador, Lee Brice.
When scanned, the QR code will immerse fans in a digital Stars & Stripes experience, inviting users to enter an exclusive giveaway to win a Lee Brice Party Pack; learn more about Team RWB and donate to the organization; listen to Lee Brice’s new album called “Hey World”; and tour America’s Oldest Brewery or shop online for Stars & Stripes merchandise.
“As the Oldest Brewery in America, we are dedicated to supporting the US military and are always seeking ways to further show our appreciation to those that protect our country’s freedom,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member…
“We are grateful to partner with Team Red, White & Blue, an organization that shares our devotion to the men and women that have served as our nation’s heroes.”
“I am thrilled to be part of Yuengling’s efforts to support Team Red, White & Blue with these limited-edition cans,” said Lee Brice. “I can’t think of anything better than saluting our troops with a nice, cold Yuengling beer this summer.”
Yuengling has been supporting the US military for many years. The brewery has partnered with various military-centric organizations in the past including Operation Gratitude and Tragedy Assistance Program for Survivors (TAPS) in support of their collective efforts for our nation’s heroes.
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All image credits: Yuengling
