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(Artist rendering / Courtesy Victory Brewing)
And Victory’s first brewing operation in the heart of Philadelphia, will have one of the world’s most iconic addresses…1776 Benjamin Franklin Parkway!
This is, without a doubt huge beer news…
Victory Brewing, a second generation craft beer pioneer which opened its doors in Downingtown, Pennsylvania in 1996, will be expanding its reach into Downtown Philadelphia in late 2020.
Victory’s future 14,000 square foot state-of-the-art brewery and taproom will be located in Center City’s Logan Square and feature a full production brewing system, scratch kitchen, three bars, street level outdoor seating, and a rooftop patio…
It all sounds pretty great…And you couldn’t pay (we’re assuming they didn’t) for a more appropriate address than 1776 Benjamin Franklin Parkway…just sayin’.
Victory co-founder, Bill Covaleski, sees this as an important next step for the 23-year-old brewery…
“Victory’s leadership position in craft beer since 1996 affords us a long perspective on the evolution of this movement and encourages us that now is the time to roll up our sleeves and start brewing in Philadelphia.”
“We’ve been patiently looking for the perfect downtown Philadelphia location for years. This property, and its iconic address, 1776 Benjamin Franklin Parkway, presents the perfect venue for us to expose both Philly residents and visitors to innovative, quality craft beer, while expanding the audience for the entire craft beer industry”
The two-level facility, a design collaboration between Victory and architecture firm, Gerner Kronick + Valcarcel (GKV), will have two indoor bars and one outside bar. As well as 3,500 square feet of outdoor space with street level seating and a rooftop patio overlooking Benjamin Franklin Parkway.
The dynamic brewhouse will have a custom Prospero Brewing System that will serve as an innovation hub for Victory’s entire business.
According to Covaleski it was an obvious next step for the heritage brewery that many credit with being a singular catalyst for the explosive growth of craft beer in Eastern Pennsylvania and along the eastern seaboard of the US…
“In 2019, we rebranded our entire lineup, launched popular new brands like Twisted Monkey and Cloud Walker, and contemporized our marketing approach. This taproom represents the continued evolution of our brand.”
“The experience in this taproom will be respectful of Victory’s history but will also represent our next chapter. Above all, we will be sharing Victory beer with new guests visiting Philadelphia as well as giving our long-time fans an impactful, memorable experience.”
And did we mention its address?
