UK’s Northern Monk Brewery Gets A Major Crowdfunded Rebrand

One of the United Kingdom’s hottest breweries, Northern Monk, has a whole new look thanks to a crowdfunding campaign that raised £1.5 million in 13 days.

Here’s the deal….

Leeds England’s Northern Monk is one of Great Britain’s most popular craft breweries. And last March they raised £1.5 million from 2,161 investors in a crowdfunding effort that has allowed the Leeds England-based brewer to take on a total rebrand.

Working with Robot Food, the influential brewery has redesigned all of its core range cans.

 Russell Bisset the Founder of Northern Monk, explained the brewery’s directive…

“The intention of our crowdfunding campaign was always to refresh, expand and reach more people in new places. We needed every element of our brand to be representative of how far we’ve come since the beginning our journey and give our supporters something to get excited about.”

“Robot Food understood our vision, we trusted them to amplify what we saw as important for our brand and the end result is something that we’re both really proud of.”

Rich Robinson, senior designer at Robot Food added…

“Northern Monk is a pillar of not just our community, but of northern brewing. We wanted to better tell this story through each core range beer.

“The monk now acts as a constant beacon, symbolizing the brand and the attitude of the brewery. A burst emanates from the monk as a visual expression of the flavor and character of each core beer.

Northern Monk also commissioned artwork from outdoor muralists Clan and Tank Petrol which celebrates the region’s proud industrial heritage.

Northern Monk, which according to the Drinks Business, tripled its brewing capacity and opened a new two-floor tap room in 2018, will also be introducing two new beers to its core portfolio that reflect growing brewing trends in the UK, including a gluten-free India Pale Ale and a lower alcohol (2.8% ABV) IPA.