(Courtesy BERO)

BERO is teaming up with one of the world’s most recognizable superheroes, releasing a limited-edition run of Kingston Golden Pils cans inspired by Spider-Man: Brand New Day.

The collectible cans feature exclusive artwork tied to the upcoming Spider-Man film and arrive just ahead of its July 31 theatrical debut. It’s another example of the growing crossover between beer brands and pop culture, although this time the spotlight is on the fast-growing non-alcoholic beer category.

Beginning July 20, fans will be able to find the special Spider-Man: Brand New Day Kingston Golden Pils six-packs at BERO’s website and at select movie theaters nationwide, including Alamo Drafthouse and Studio Movie Grill, while supplies last.

The collaboration also carries a personal connection. BERO was founded by actor Tom Holland, who is once again stepping into the role of Spider-Man in the new film. That makes this promotion feel less like a traditional licensing deal and more like a natural extension of the brand’s story.

Since its launch, BERO has positioned itself as a premium non-alcoholic beer made for social occasions, offering drinkers an alcohol-free option without missing out on the shared experience. Pairing the brand with one of the summer’s biggest movie releases is an easy fit for that message.

“BERO has always been about creating something people genuinely want to share with the people around them, and moments don’t get much bigger than the release of Spider-Man: Brand New Day,” said BERO CEO John Herman. “Because the brand was founded by Tom, this collaboration feels incredibly authentic from the inside out. It’s a chance to honor an iconic chapter in his journey while inviting both longtime fans and new consumers to discover BERO through an experience that’s rooted in entertainment, community and great beer.”

(Courtesy BERO)

This is just the latest BERO and movie tie-in.

In early July, BERO released a series of  special beer cans to celebrate the debut  of Christiopher Nolan’s The Odyssey, a film he also starred in.

The special six-pack featured  BERO’s Noon Wheat, packaged in a custom The Odyssey-themed box with three exclusive can designs drawn from some of the story’s most recognizable imagery the Trojan Horse, a  fearsome Hydra, and the ancient Greek ship used by Odysseus and his crew on their long voyage home.

So yeah, Tom Holland and BERO are all about these big summer movies.

With non-alcoholic beer continuing to gain momentum and entertainment partnerships becoming increasingly common, BERO’s Spider-Man cans could prove to be one of this summer’s hottest beer collectibles, even if what’s inside the can doesn’t contain any alcohol.