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An American Craft Beer Take On Super Bowl Beer Commercials

Craft beer fans watching the Super Bowl can't help but notice all those mega-budget Big Beer commercials that run throughout the game. And if you're like us (not that that's a good thing), you might have found yourself reflecting on them as well as on what it would be like to see a real craft beer commercial during the Super Bowl ...and on whether we should even want to.


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THE AMERICAN CRAFT BEER RUMOR MILL – SUPER BOWL EDITION

Hey it's Wednesday and that means it's Rumor Mill Time....With the Super Bowl soon upon us, the craft beer community was rocked by word of a high-stakes NFL wager between two big-time breweries! We'll be bringing you everything we know so far - but we promise you, this could get ugly. Plus a new report has just been released with some surprising insights into the secret lives of beer consumers.

So fasten your seat belts everybody because....THIS WEEK'S RUMOR MILL IS ON!


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What the Hell is a Barleywine?

We, the Average Joes at ACB, may not have full-time jobs brewing, selling, or judging beer, yet if you knew just how AWESOME some of our real jobs are, you'd better understand why we spend so much of our free time drinking beer. It all goes to show that we take our research quite seriously and wish to impart the wisdom we've stumbled upon, in the hopes of making your free time as rich as ours.

Without further ado, let's drink in yet another chapter in our series, "What the Hell is a Barleywine?"

WARREN WILLS - PORTLAND CORRESPONDENT |
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ACB Returns to the Isthmus Beer and Cheese Fest

Places that are warmer than Wisconsin these days include Mars and Mt. Everest, yet I still wasn't surprised when the Isthmus Beer and Cheese Fest sold out yet again last Saturday despite the frigid temperatures. For the fifth year in a row, the culmination of Wisconsin culture drew people out of their toasty homes and into the arms of warming ales and succulent cheeses. In a marathon event, I drew out the highlights from an extensive range of brand-new brews to long-beloved ones.

LINDSAY SNYDER - WISCONSIN CORRESPONDENT |
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The American Craft Beer Weekend Picks – January 24, 2014

Hey it's Friday and 2014 is definitely on. You're ready to play this weekend and you want to keep things fun. Well good, because we're all about it and we've got all kinds of ideas. From the nation's coolest beer festivals to movies, music, and cutting-edge TV - we've got your back big-time. Plus we've a serious Weekend Beer Pick that you'll want to get your hands on.

So welcome to our awesome Weekend Picks...


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Newbies – New Releases That You Want to Look Out For – January 23, 2014

So many beers, So little time...Newbies is your essential map to the "best of the best" and the hottest new craft beers rolling out each week. From the return of Airways Brewing's infamous Loud Lady to the latest from Breakside and Bison Brewing - we've got all kinds of new releases you're going to want to chase down.

So welcome to another edition of Newbies - your ultimate guide to great new craft beers!  

 


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The American Craft Beer Rumor Mill – January 22, 2014

Hey it's Wednesday and that means it's Rumor Mill Time....Word that Bluejacket's Head Brewer has parted ways with the company is rocking the mid-Atlantic brewing community and we'll be bringing you everything we know so far. Plus we've some big news coming out of the Boulevard camp and some updates on New Belgium's progress in Asheville. But that's not all... we've also got a special Rumor Mill release you'll want to chase down.

So fasten your seat belts everybody because....THIS WEEK'S RUMOR MILL IS ON!


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Big Sky Beer – Craft Beer Arrives In Montana

Good things are happening in Big Sky Country where craft beer has finally arrived. But this really shouldn't surprise any of you who know the state and its people. Montana has long been known for its wide open spaces and its independent spirit. You've got to think that they'd be all about the craft beer ethos - small independent brewers making beer for themselves and their communities - and now they are.


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Bad Ideas in Brewing – Beer Made From Endangered Whales

We've not sampled beer made with bacon and donuts - it's not our thing - but we figure there's probably someone out there who might like it. We feel much the same about a beer that was brewed with moon dust. But even though beers brewed with lunar dust, or donuts for that matter, might strike you as gimmicky and questionable, they're not morally reprehensible.

So welcome to the latest in our ongoing series BAD IDEAS IN BREWING, and we're blaming Iceland for this one...


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