The Brewers Association Reflects On A Difficult Year

, The Brewers Association Reflects On A Difficult Year

(Photo © Brewers Association)

, The Brewers Association Reflects On A Difficult Year

Bob Pease

National not-for-profit trade organization, the Brewers Association, just published its annual Stewardship Report.

And its introduction by President & CEO Bob Pease struck us as particularly honest about the economic toll of 2020 on the BA, which took $3.5 million hit due in part to the cancellations of its major profit generating events, conferences and conventions.

Because what the Brewers Association is experiencing in many ways encapsulates the state of the biz as enter what will hopefully be a better year, we are republishing his reflective opening statement in full…

 

 

Dear Valued Members

Thank you for your membership, support, and partnership during what was undoubtedly the most challenging time in recent history for both the craft brewing community and society at large.

No one was immune to hardship in 2020, including the Brewers Association.

With the cancellation of all of our in-person events, representing a revenue reduction of nearly 70%, we reduced our workforce by 40% and recast our budgets to best position the association to support our members during unprecedented uncertainty.

While remaining lean to weather economic fluctuations, some programs were paused in 2020 due to pandemic-related budget cuts, while others took on increasing importance to provide immediate resources to our members.

I am incredibly proud of the Brewers Association staff for its dedication to supporting you during the most challenging of times. As a team, we faced adjustments at all levels throughout the year.

Like the breweries we represent, we displayed our adaptability, our creativity, and most importantly, our dedication to serve our members and help them weather the storm.

While there were many challenges for the association, our members, and our community, there were many bright spots.

This year’s stewardship report is a reflection of those efforts and a celebration of our perseverance and successes in the face of adversity. While there are signs of a potential end to the health and economic crisis, the challenges of 2020 will likely continue into some, if not all, of 2021. The Brewers Association will continue to work tirelessly to promote, protect, and advance the interests of you, our members, and the craft brewing community at large.

Thank you for your membership, support, and partnership. I look forward to forging the future of the craft brewing community with you.

Bob Pease, Brewers Association President & CEO

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