Stella Artois Turns Robotic Vacuum into Mobile Bartender

Not that the world was asking for this….but whatever.

Holiday parties will soon be full swing and Stella Artois has come up with a way to free hosts from those tedious beer serving duties so that they can actually be part of the party for a change.

Stella Artois’ BART ( Bartending Automated Robotic Technology) is a kit they’ve developed which will turn any robotic vacuum (you know those little vacuuming discs that randomly circulate around the house but never seem to go where you need them) into a “mobile bartender”…their words not ours.

At first we assumed that this BART idea was a joke. But Lara Krug, VP, Stella Artois assured us it was not…

“Everyone can relate to hosting a holiday party and spending more time running around or cleaning up than actually enjoying spending time with their friends and family. So this year, Stella Artois decided to make our consumers’ lives a little easier by introducing BART.”

And to back up that sentiment Stella Artois is selling the kit for $20 on its site…


If holiday hosting has you running around spending more time serving guests and cleaning up, and less time with the people who matter most, then this year Stella Artois has the answer to making your holiday get-togethers stress-free.

Introducing Stella Artois B.A.R.T. – Bartending Automated Robotic Technology.

Simply install Stella Artois B.A.R.T. onto your robot vacuum and voila! You now have your very own hosting assistant for the holiday season and beyond. The proprietary design features a tray that holds up to four Stella Artois bottles and Chalices, as well as a spot for party snacks. The specially designed cup holders also help your beer from tipping or spilling in transit.

Not only does Stella Artois B.A.R.T. serve food and beers to your guests, but he also cleans up at the same time – giving you more time to spend enjoying the party, and your Stella Artois.

But on the other hand Stella Artois’ BART video suggests that the company is in on the joke.


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