Small Brewery Sunday Returns

With COVID-19 now thankfully waning and the craft beer biz still adjusting to a post-pandemic world, this one day, post-Thanksgiving celebration on November 28, couldn’t come at a more important time…

Here’s the deal…

Introduced on 2019 by the Brewers Association, a Boulder, Colorado-based, craft beer trade not-for-profit, this holiday campaign asks beer lovers to celebrate their favorite beverage on the Sunday after Thanksgiving and support local breweries, brewpubs, and taprooms, throughout the holidays.

Similar in concept to American Craft Beer Week, which was launched by the BA in 2006, Small Brewery Sunday is especially important given the futures of the nation’s small businesses still impacted economically by the year from hell and a wary public trying to adjust to an ‘almost’ post-pandemic landscape.

And yes things are better, (everyone’s thankful for that) but they’re far from the best…

“It’s crucial for beer lovers to support their local brewery, taproom, or brewpub throughout these next few critical months and beyond,” said Bob Pease, president and CEO, Brewers Association. “As shoppers support local independent businesses, what better place than your local craft brewery? Six packs, gift cards, or merchandise all make great gifts and every little bit helps.”

The Brewers Association hopes that the November 28 celebration will become a more frequent occasion, especially during the winter holidays.

“Nothing goes better with a holiday meal than independent craft beer,” said Ann Obenchain, marketing director, Brewers Association….

 “Whether you are able to safely visit a brewery, taproom, or brewpub, or opt for curbside pickup or at-home delivery, one of the best ways to support your local economy and brewery during the holiday season is by giving the gift of craft beer and serving craft beer at the dinner table.”

The third annual Small Brewery Sunday calls on beer lovers to celebrate the positive impact that local breweries have on our communities. Because small and independent craft breweries provide jobs, give us places to gather with friends and family, and keep our glasses full of delicious craft beer and the mood-enhancing qualities that comes with it.

America’s nearly 8,000 small independent breweries deserve your support more than ever. And enjoying serious beer with the people that craft them is hardly a difficult ask…