(Courtesy Long Trail Brewing)

It appears that up in Vermont, size really does matter.

Here’s the deal.

You’re gearing up for a weekend hike with a few friends, you walk into the store for a couple of six-packs, and you end up walking out carrying a box of beer that’s longer than a kayak.

Vermont’s Long Trail Brewing actually built this thing.

They’re calling it the “Realllly Long Trail Pack”—dropped just in time for National Trails Day—and it holds a ridiculous 168 cans of beer. Supposedly, it’s the largest single-unit beer package you can legally buy in the country. It’s completely absurd, obviously a massive PR stunt, but you have to respect Long Trail’s commitment to this thing.

The logistics alone had to be a nightmare.

The box stretches nearly nine feet long (273 centimeters, to be exact) and weighs a back-breaking 140 pounds when it’s fully loaded. That’s the equivalent of seven standard 24-can cases crammed into one single, massive piece of cardboard. Because it’s so heavy and awkwardly long, the brewery had to build three separate handles into the design—meaning you literally cannot carry this thing alone unless you want a trip to the ER. It’s a three-person job just to get it to the truck.

The coolest part, though, is how deeply nerdy the design is.

(Courtesy Long Trail Brewing)

Long Trail partnered up with a creative agency called GYK to make the box double as a literal, to-scale map of Vermont’s legendary 273-mile Long Trail. They made the box exactly 273 centimeters long so that one centimeter represents exactly one mile of the actual hike. The artwork wraps around the front and back, and if you flip it over to the third panel, they’ve printed the entire elevation profile charting the trail’s brutal 70,000 feet of climbs and descents. They even mapped out historic landmarks along the route, including a little shoutout to their own brewery in Bridgewater Corners.

And they even carried the math over to the price tag.

The whole pack costs exactly $273—a dollar for every mile of the wilderness. It’s a pretty brilliant tribute to the trail, though if you actually try to bring this 140-pound monstrosity on the hike with you, you’re not going gonna have a great time.  So, maybe enjoy it later?

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And while we’re at it, there’s this.

Pabst Blue Ribbon Celebrates America’s 250th Anniversary With Enormous 250 Ounce Beer Pack