Scotland’s Innis & Gunn Brewery Rebrands Core Beers

Innis & Gunn, Scotland’s second biggest craft brewer behind BrewDog has been on quite a roll lately…but they refuse to slow down.

Here’s the deal…

Founded in Edinburgh by Dougal Gunn Sharp in 2003, Innis & Gunn is most famous for a beer named The Original, a whiskey cask-aged beer like no other at the time. That breakthrough beer led to numerous successes, which explains why the brewery has become one of the most-awarded breweries in the world.

In late 2016, to help grow the company, Innis & Gunn raised £2.4M in a crowdfund, and surpassed its target of £1M in less than 72 hours.

In 2017 Innis & Gunn, which is currently distributed in 35 countries, signed a first-of-its-kind distribution deal in China for its flagship ale, The Original.

And in 2019 the brand which was being contract brewed at Tennent’s Brewery in Glasgow since 2014, announced that it would be returning its production to the city where it all started and building a destination brewery in Edinburgh..

But with success comes increased competition, and in an effort to keep things fresh, the brewery has announced a vibrant new look for its three core beers,

Each of the beers is now in a clear glass bottle, so consumers can clearly see the color of the beer inside. The bottles are embossed, highlighting the Innis & Gunn brand name and the brewer’s home city, Edinburgh.

According to Beer Today considerable research and investment has also gone into the new look of its three core beers, The Original, Caribbean Rum Cask (formerly Blood Red Sky), and Irish Whiskey Cask.

“Each of the beers is now in a clear glass bottle, so consumers can clearly see the color of the beer inside. The bottles are embossed, highlighting the Innis & Gunn brand name and the brewer’s home city, Edinburgh.”

“As a final touch, the labels feature the signature of master brewer Dougal Gunn Sharp and an ‘approved by’ signature, which has been awarded to Innis & Gunn team member Jeremy Houston, to mark his decade with the business.”

“We have big ambitions and this packaging update supports our strategy, especially as we look to roll-out in England, bringing our premium beers to new drinkers,” said Dougal Gunn Sharp, founder and master brewer.

“There is no change to the beers themselves in terms of taste or the methods we use to brew them. Our drinkers love our beers and Innis & Gunn performs well around the world, so there is absolutely no need to change their recipes.

“We believe this rebrand simply brings our packaging in line with the quality of beer within the bottle.”

Innis & Gunn’s bold new look is at the core of the brewery’s long-term strategy to ensure that its hugely successful brand can continue to grow in an increasingly competitive craft beer environment.

Want more on Innis & Gunn?

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(All image credits: Innis & Gunn)