The beer biz are losing ground with Gen Z, which begs a question…How do breweries attract a younger generation of craft beer drinkers?
And Schlafly Beer St. Louis’ original, independent craft brewery has attempted to answer this question with its new Lager Fusion Mixed 12-Pack.
The mixed pack not only delivers on two of the top three flavors that younger consumers seem to look for – fruity and crisp – but alsonprovides for craft beer exploration.
The Lager Fusion Mixed 12-Pack features four different 5.5% ABV fruit-forward lagers including…
White Lager – Schlalfy’s White Lager is an unfiltered take on the approachable style. By retaining its yeast, White Lager delivers a hazy hue, hint of orange zest, and silky finish. As Schlafly’s take on a German zwickelbier, (also referred to as Kellerbier) a style which dates back to the Middle Ages, when beer was matured in deep vaults for months before emerging smooth and rich in vitamins. Because it’s unfiltered, it’s noticeably fresh with a slight tartness and sweetness.
Cranberry Lager – The addition of cranberries to the traditional German lager brings a crisp tartness to the beer, and the red berry gives this golden lager a slight red tint to know it’s brewed with real fruit.
Lime Lager – The lime has long been a fruit that finds itself alongside a crisp lager. Schlafly’s Lime Lager takes the fresh squeeze of a lime wedge and integrates it directly into the beer. There’s a subtle tartness from the lime that adds an extra layer of refreshment to the light, crisp lager.
Tangerine Lager – This fruited lager stays true to the smooth, clean and straightforward style that you’ve grown to love but with a tangerine twist. The juicy orange citrus makes this the closest thing to a beermosa without the O.J.
“Our Lager Fusion pack encourages exploration,” says Schlafly CEO Fran Caradonna. “Lagers are an introductory style to many consumers who may just be discovering craft beer, and we feel that our Lager Fusion pack offers a fun, approachable sampler that encourages trial.”
“White Lager is a nuanced version of the overall category that lends itself well to fruit so it also appeals to the seasoned craft beer drinker who can try the base of White Lager and discover what each fruit lends to the beer.”
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