Samuel Adams Invites Beer Drinkers To Toast Someone

Samuel Adams is looking to the holidays with a new campaign reminding its fans that there’s no better time than now to toast someone than now.

Expressing gratitude has a positive impact on both the giver and receiver…But it’s Sam Adams’ feeling that for whatever reasons people aren’t doing it nearly as much as they should in their daily lives.

In fact  a recent survey of over 2,000 U.S. adults age 18+ conducted online by The Harris Poll on behalf of Sam Adams found that the majority of Americans (84%) agree that people do not express their appreciation for others as often as they should—and that nearly two-thirds of Americans (64%) have had trouble expressing their appreciation for someone.

The Sam Adams Harris Poll survey also found that roughly six in ten Americans (58%) are more likely to express appreciation for others during the holiday season than other times of the year.

Sam Adams believes that the simple gesture of physically toasting someone can have a real impact on the moment..preferably with a cold Sam Adams beer in ones hands.

So with Thanksgiving kicking off the winter holidays Sam Adams set out to inspire more drinkers to “Toast Someone” when gratitude is top of mind.

To inspire drinkers and demonstrate the power of a toast, Samuel Adams asked some of the country’s most popular comedians—Whitney Cummings, Brendan Schaub, Theo Von, Ari Shaffir, Tom Segura and Jo Koy to shed their bravado and sincerely thank someone with a toast, not a roast.

And you can watch their individual toasts here.

And Sam Adams is mounting a social media campaign to get the whole “Toast Someone” train going and they’ve included even included some instructions for social media luddites.

How to Toast Someone

How can you join Samuel Adams and raise a glass? Start by visiting SamuelAdams.com and get inspired by others’ stories.

Then, follow these steps…

• STEP 1: Grab a Samuel Adams Boston Lager (or two)
• STEP 2: Raise a toast and snap a photo or take a video to tell a friend, family member, colleague or neighbor how much you appreciate them.
• STEP 3: Share your toast to Instagram, Facebook or Twitter with the hashtag #ToastSomeone and tag @SamuelAdamsBeer as well as the recipient. Look out for a custom Toast Someone filter on Snapchat to share an augmented reality tribute.

And even Sam Adams Founder Jim Koch is getting involved…

“I’m grateful for so many people who have helped me along the way and for having the opportunity to help others. We could all use a little more positivity, and there is no better time than now to start a chain reaction of gratitude”