Yikes we’re almost hallway through July already and the craft beer biz just keeps getting busier. But no worries, Rumor Mill remains on the case, keeping you plugged in into all the beer news and lifestyle that matters. Plus we’ve an all-important update on what we’ve been drinking lately and you don’t want to miss that!
Tree House Opens New Brewery (Charlton, MA) – Tree House Brewing, a brewery that has built with an almost cult-like following from their humble origins in Monson, Massachusetts has opened a new brewery in nearby Charlton that’s ups a game-changer on every level.
Tree House’s new facility allows the brewery, known for brilliant New England IPAs like Julius and fans that line up daily for whatever release they can get their hands on, to expand their brewing capacity from 300 barrels per week, to up to 240 barrels per day.
Conceived as a Destination Brewery, Tree House’s new compound sits on 70 lush acres, a mix of woodlands and green space. The new 55,000-square-foot state-of-the-art complex is currently open to the public Wednesday through Saturday.
Words To Drink By (Frederick, MD) – “We believe in free markets, consumer choice, and most of all, that consumers are sovereign and that the freedom to choose is their right.” – Jim Caruso CEO, Flying Dog Brewing
New Belgium Makes A Spirited Pick (Ft Collins, CO) – After an extensive eight month search, New Belgium Brewing has announced that Steve Fechheimer, the former chief strategy officer at Beam Suntory, the world’s third-largest premium spirts company, will become the company’s next CEO.
Fechheimer replaces Kim Jordan who returned as the company’s CEO after her then successor, Christine Perich, unexpectedly resigned last January, will be relocating to Fort Collins in August.
New Belgium, whose sales stumbled slightly in 2015, had a record 2016. And in the first four months of 2017, market research giant Nielsen reported that New Belgium’s sales surged 8.5%.
What We’ve Been Drinking Lately (Sligo, Ireland) – Last night we hit up something fantastic from The White Hag an award-winning Irish brewery that’s shaking things up bigtime. Cloudy crisp, tart and fruity White Hag’s The Púca Dry Hopped Lemon Sour is a brilliant 3.5% ABV refresher, that we think is well worth a trip to the Emerald Isle.
Tree House banner image credit:Tree House Brewing