The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening while you were sheltering-in-place and enjoying a long holiday weekend…
Poured in PA Series to Stream on Amazon Prime
A new video series, showcasing the Pennsylvania craft beer industry and community will soon be debuting on Amazon Prime. Created by GK Visual, an award-winning boutique cinema production house, its feature-length film, Poured in Pennsylvania received a Mid-Atlantic Emmy nomination in 2018.
Free for Amazon Prime subscribers, the first five episodes will launch on June 1. Hosted by Danielle Hartman, Poured in PA: The Series picks up where the 2018 documentary left off, highlighting the people — brewers, owners, designers, farmers, influencers — who are shaping today’s craft beer industry in Pennsylvania.
“The members of Pennsylvania’s craft beer industry share a common goal — to put our state on the map as a leader in brewing,” said Nate Kresge, Executive Producer and Co-Owner of GK Visual…..
“As soon as the film came out, we saw quickly how the craft beer industry is constantly evolving and growing. We knew we wanted to continue following and sharing these stories, and this series provides us that opportunity.”
Words To Drink By
“Losing your life is not the worst thing that can happen. The worst thing is to lose your reason for living. “- Jo Nesbø, Norwegian writer, musician, and former economist
Crafty Marketing Awards Open Nominations
Nominations for the Crafty Marketing Awards are now open, recognizing craft beverage producers for outstanding marketing strategies. Sponsored by Ekos, a beer and beverage software management company, these annual awards provide an opportunity to celebrate and acknowledge the marketing creativity and ingenuity of the craft industry.
The Crafty Marketing Awards are open to any craft beverage maker – beer, wine, cider, kombucha, seltzer, spirits and more. Nominations must focus on a marketing initiative such as social media, events, public relations, community programs, or ecommerce.
“The challenges of the past few months have illuminated the importance of marketing as we’ve seen our industry come up with innovative ways to reach their customers,” said Christina Kyriazi, vice president of marketing at Ekos.
“We wanted to celebrate their creativity and saw a gap in the market. There are awards for products and packaging, but we know marketing can have just as big of an impact on a customers’ decision to buy.”
Nominations close on June 26, 2020 and will be evaluated by a panel of industry experts from Arryved, Craft Beer Finance, Craftpeak, Secret Hopper, and Ekos. Winners will be announced in July.