The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening while you were drinking your way through the weekend.
The Great American Beer Festival Goes Virtual Again (Boulder, CO) -The Brewers Association has announced that the Great American Beer Festival (GABF) will skip its public event in 2021 and return in person to celebrate its 40th anniversary October 6-8, 2022 at the Colorado Convention Center in Denver. Despite vaccination efforts and the gradual reopening of the country, health and safety concerns for large indoor gatherings, like GABF’s 60,000-attendee event, remain.
The BA will host the 2021 GABF competition and awards ceremony. Winners will be revealed during the Craft Brewers Conference & BrewExpo America on September 10, 2021, at the Colorado Convention Center. More information about the competition here.
Words To Drink By (Los Angeles, CA) – “If you want to get laid, go to college. If you want an education, go to the library.” Frank Zappa, American musician
Australia’s Best Known Beer Returns To Australia
It’s peculiar to realize that a beer brand which is internationally associated with Australia, is largely unavailable in its homeland.
Today, Foster’s, the 132-year-old pale lager, which Asahi acquired from Anheuser-Busch InBev in 2020, is distributed across Europe, the US and the UK, where it’s the nation’s second most-popular brew can hardly be found on retail shelves in Australia.
But now Carlton and United Breweries (CUB) which oversees the brand for Asahi, is reintroducing Foster’s in Australia.
As CUB’s Head of Classic brands, Hayden Turner told the Guardian “it’s a brand Australians know and trust, and he’s confident its popularity can grow again. The Covid-19 pandemic has led Aussies to embrace nostalgia and yearn for simpler times.”