The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening while you were drinking your way through the weekend.
U2’s Bono and The Edge Invest in Irish Craft Brewery
Wicklow Wolf Brewing is an Irish craft brewery in County Wicklow (where else?) which was founded by Quincey Fennelly and Simon Lynch in 2014. Inspired by the American craft beer scene he enjoyed while living in San Francisco for a few years, Fennelly returned to Ireland, where he set up the brewery, a business that is at least partially funded by investors, three of them prominent rock stars.
According to The Currency, U2’s Bono and The Edge invested €327,000 in the brewery, and Hozier, a Wicklow native, invested almost €110,000.
Locally rooted and eco-conscious Wicklow Wolf Brewing also has its own hop farm located on the glacial slopes of Djouce Mountain in the Wicklow hills which currently grows eight varieties of hops at an altitude of 1000ft.
Words to Drink By
“The right to be irresponsible and stupid is something I hold very dear. And luckily it is something I do well.” – Bono, Irish singer-songwriter, activist and businessman
Just under half of Dry January Participants plan to fully abstain from alcohol
Morning Consult, a data analytics and consulting firm, ran a recent report on the participants of Dry January and how they intended to navigate the month. And its result were interesting.
According to the research, though more adults stated their intention to participate in dry January than ever before, just under half of them said that they would not be fully abstaining from booze for the entirety of the month.
Health benefits were by far the most common reason cited by respondents for taking part in Dry January, with some 91% indicating it was their primary reason for participating.