If ever there was “clickbait in a bottle” this story is it.
Late yesterday we began hearing reports that a Danish brewery had brewed a pilsner from piss and of course, that got our attention.
Turns out those reports we’re playing fast and loose with the facts, which has never stopped us from running a story in the past.
So here’s the deal
Norrebro Bryghus, is a Danish Brewery in Hedehusene (not sure exactly where that is – we could barely spell it). And they have started brewing a pilsner, that they’ve cleverly named, Pisner (how could they not?), that reportedly started as urine.
Again that original Reuter’s report was a bit of a stretch, but it’s a slow news day so……
The truth is Pisner isn’t exactly being brewed directly from recycled urine…It’s being brewed from urine collected at a Music festival, (so it probably should have been drug tested first) that was used as fertilizer to grow the barley that would eventually be used to brew Pisner.
So beer from urine?
Not directly either (that would be news)…but we still think it’s got a great name!