Covid-19 effectively put an end to trips to Italy and its legendary cuisine last year but now Peroni “birra” is teaming up with the roving dinner club Secret Supper and acclaimed local chefs, to bring the taste of Italy to Miami, Los Angeles and New York City this summer.
“People have missed the opportunity to travel to their favorite places in Italy, so we wanted to bring Italy to them,” says Samantha Wolkowicz, associate marketing manager for Peroni told Beer & Beyond. “What’s really exciting about this is that we’re tapping into a network of renowned chefs to make these dinners really special.”
Secret Supper puts on exclusive dinners, where foodies secure tickets to an extravagant meal at an undisclosed location with an undisclosed menu. Twenty-four hours before the event, the location is released, while the menu remains a secret.
Amd its summer series is already sold out!
But in June, July, and August, Peroni and Secret Supper will be throwing a special dinner event featuring a renowned chef who has ties to that city.
“Peroni is proud of its Italian heritage, and the Italian dining experience is incredibly unique and special,” Wolkowicz said. “Secret Supper can bring it to life to stand out through these premium dining experiences.”
Miami’s special Italian dining event will take place on June 26, Los Angeles on July 31 and New York City on August 21. Fans can sign up to receive ticket information and early access to purchase by signing up for Secret Supper’s Peroni email list. Attendance is limited to 40 people, and the chefs will be announced at a later date.
Each al fresco dinner includes a five-course meal with Peroni infused throughout the experience. Each outdoor location will be styled to bring the essence of Italy straight to diners’ tables.
Peroni is also giving fans a chance to win their own “birra” and a Secret Supper meal kit to recreate the experience at home. Now through Sept. 6, fans can enter to win by visiting PeroniSummer.com.
Peroni has also implemented a retail campaign it’s calling the Summer of Apertivo, which helps consumers learn how to perfect apertivo, the Italian-inspired happy hour.
“From these curated experiences with Secret Supper to our dedicated apertivo program at retail, we’re celebrating summer like an Italian,” Wolkowicz added.