Pabst Blue Ribbon Beer Sponsors Easter ‘Keg’ Hunts

It’s Easter weekend and Pabst Blue Ribbon is updating the Easter egg concept in an appropriately beery way.

Here’s the deal…

On Saturday April 16^th, Pabst Blue Ribbon will be holding an Easter ‘keg’ hunt in four major American cities. And if you’re 21+ and a resident of Philadelphia, Milwaukee, Tampa Bay and Portland this thing is ON!

Working In partnership with creative lab Callen, PBR is celebrating Easter by hiding  pastel painted kegs (they are playfully calling them ‘Easter Keggs’) in each city and it will be free to whichever resident (again you have to be over 21) finds it.

“Even though PBR is a classic brand, we love making non-traditional work that puts an off-center spin on things,” Nick Reely, VP of marketing at the brewer, told Muse.

According to Pabst Blue Ribbon, this will be a serious hunt. All of the decorated kegs will be carefully tucked away in a hidden, undisclosed location and not be easy to find.

But to help with the search, PBR is giving you an advantage. (Thank you!). Clues will be posted on the PBR social channels to help Keg hunters in their search.

So what happens when two or more keg hunters find a tucked away kegs at the same time?

To avoid this potentially ugly situation PBR will put Plan B into action. Participants will go head-to-head in a game of trivia (probably beer related) to determine the rightful winner.

In addition to now owning the pastel keg, a true Easter souvenir winners will also get a gift card to purchase a fresh keg of PBR to celebrate as well as be featured on Pabst Blue Ribbon’s social media channels.

“Being an adult can burn you out,” Reely added. “We hope this event allows people to feel young at heart.”

So happy hunting and Happy Easter!

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