With the craft beer biz becoming increasingly competitive, breweries are refreshing their beer’s imaging to ensure that their products stand out on retail shelves…And Oskar Blues is but the latest craft brewery refining its look this year.
Starting with its classic Dale’s Pale Ale and spanning Oskar Blues’ entire line. It’s the first major design update in over a decade and the updated packaging is hitting retail nationwide now.
Oskar Blues Founder Dale Katechis thinks it’s about time…
“Since the very beginning, we’ve focused on liquid innovation and making the freshest, biggest, most stoke-worthy beers for our fans. And now the packaging is just as fresh as the beer”
All Oskar Blues packaging is getting an update in 2020, including cans, secondary packaging and even the brewery’s logo.
And clearly Oskar Blues is psyched about its new visual direction…
“The new look embodies the spirit of Oskar Blues – bold, brash, inspiring – with stars and stripes emblazoned on each can, flanking a badge brewery logo. “
“The badge, a seal-of-adventure, retains the funky font stylings of Oskar Blues’ beginnings, locked within a crest of craft beer credibility.”
“The new system puts a modern twist on enduring design elements to create cohesion across the lineup, while still allowing each beer its own unique character.”
Dale’s Pale Ale cans have been reimagined to harness its all-American identity with red, white and blue graphics. Mama’s Little Yella Pils has been repositioned with a retro 1970’s vibe. Old Chub Scotch Ale‘s new look embraces its Tartan heritage. And G’Knight Imperial Red IPA’s new imaging honors real-life legend Gordon Knight (brewer, friend of Oskar Blues, and hero firefighter) with a forested backdrop of vibrant green.
The Can-O-Bliss IPA Series is getting a more psychedelic look in 2020.
And 2019 newbies One-y 100 Calorie Hazy IPA and Rosé for Daze Rosé Ale will be hitting retail shelves this year with Oskar’s Blues’ new look as well.