Like Lagunitas’ Tony Magee, and SweetWater CEO Freddy Bensch, Oskar Blues’ Founder Dale Katechis has never kept his love of cannabis a secret. And now the brewing icon who championed craft beer in cans, when craft beer in cans wasn’t cool, is getting into the cannabis cultivation business.
An now Veritas Fine Cannabis, Colorado’s first craft cannabis cultivator, has announced that Dale Katechis, founder of Oskar Blues Brewery, has joined the company’s leadership team and will take an active role in driving the brand’s strategic growth initiatives to the next level.
“The extra attention and detail the Veritas team gives its plants to ensure consistent freshness and flavor reminds me of the craft culture at Oskar Blues, said Katechis. We were obsessed with brewing distinctive, in-your-face beers and educating drinkers about the advantages of cans, while others in the industry seemed more worried about how many cases of beer they could sell.” “I am looking forward to helping Veritas in a similar way.”
‘From the first time we met Dale, I was amazed with the similarities in his early days at Oskar Blues and our more recent experience at Veritas.” said Mike Leibowitz, managing partner and co-founder of Veritas Fine Cannabis. “Dale maintained company culture and quality as he grew Oskar Blues into a household name. Maintaining our unique company culture is paramount as we work to build Veritas Fine Cannabis into the same.”
Katechis grew Oskar Blues from a small town basement brewing operation into one of the world’s largest craft breweries with his commitment to disrupting the status quo in the name of quality, culture and innovation.
In his new role at Veritas, Katechis will continue his commitment to raising industry standards in the best interest of quality products and consumers. Veritas and Katechis plan to expand the Veritas Fine Cannabis brand nationally, instilling a culture of disruption and innovation without compromising quality.
With cannabis industry already in multi-state consolidation mode, Katechis hopes to guide Veritas with the same ethos, to remain independent and committed to growing craft cannabis of the highest quality.
As the founder of Oskar Blues and major contributor to development of CANarchy, Katechis remains an investor and plays a role in marketing initiatives at Oskar Blues and on the philanthropic side of community efforts with Can’d Aid.
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(All image credits: Veritas Fine Cannabis)