Orlando Bloom Becomes Brand Ambassador For Popular Prague-Brewed Beer

Orlando Bloom, who rose to fame playing the warrior elf Legolas in the popular film series, Lord of the Rings, has been named the new brand ambassador for Staropramen, the top-selling Prague-brewed beer in the world.

Staropramen’s tie-in with the noted actor comes as the world beer category continues rapid growth across Molson Coors’ Prague-based beer which is experiencing considerable growth in Eastern Europe, the UK, and Asia. The above-premium priced brand across the vast majority of markets, is a key growth driver for the company’s strategy.

Staropramen has been brewed for more than 150 years. A traditional 4% ABV Czech Pilsner, this unique lager is brewed using premium Czech hops that deliver a slightly hoppy and fruity aroma and a crisp clean finish.

“With ample runway ahead for Staropramen, Molson Coors is making its biggest investment ever in the brand to fuel growth across its distribution footprint,” Debbie Mack, beer brands director for Molson Coors’ European, Middle East, Africa and Asia Pacific division told Beer & Beyond.

“Staropramen’s brand is all about celebrating world-class expertise,” Mack said. “Who better to represent this than a globally recognized acting talent like Orlando?”

“Prague is home to some of the world’s finest expert brewers and is one of the most discerning and hard-to-please beer cultures in the world. Orlando is the perfect partner for Staropramen – he is a master of his trade, just like our brew masters, and has a special affinity with Prague having lived and worked there for several years.”

“I fell in love with Prague when I lived and worked there for a few years,” said Bloom. “It’s a wonderful city filled with amazing people, but they’re a tough crowd to please when it comes to beer. Staropramen has been catering to this discerning audience for well over a century, which tells you just how good it is.”

Staropramen’s new ad is set in Prague and features Bloom explaining his links to the city, and how its beer culture emerged.

The campaign and its partnership with Bloom is “a celebration of Staropramen’s birthplace and the beer’s relationship with those who appreciate expertise,” Mack added.

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(All image credits: Staropramen / Molson Coors)