American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
It only takes a few mosquitoes to take the buzz out of summer’s best beer-drinking moments, but Coors Light has something new that will help you with that.
Just in time for peak mosquito season, Coors Light has introduced a new product to save you from a swarm of mosquitos that could put an end to even the best outdoor drinking event.
Say hello to the Coors Light Thirst Trap, a 3-D-printed funnel, attaches to a 12-ounce can of Coors Light and attracts – and traps – the bothersome bugs.
Yes!
“Officially humans love Coors Light, unofficially so do mosquitoes. So we’re directing mosquitos straight to the source: the remnants of your delicious beer,” Lindsay Wesloski, marketing manager for Coors Light told Beer & Beyond. “By doing so, we’re reclaiming outdoor spaces during the best parts of summer.”
(Courtesy Coors Light)
The limited-edition Coors Light Thirst Trap – available online for $5 – works like this: A drinker cracks open a Coors Light and drinks it, leaving a few sips at the bottom. From there, they clip the Thirst Trap onto the mouth of the mostly empty can, attracting mosquitos with the sweet scent of beer. The mosquitos stay in the can, allowing consumers to chill bite-free with their friends.
The brand’s latest volley in its summer marketing program, where it’s declared itself the Official Beer of Everything Unofficial Coors’ Thirst Trap, is made of the highest quality 3-D-printed resin, so you’ll be able to ruthlessly put an end to event-killing mosquito swarms for a lifetime, (at least a lifetime longer than theirs).
“Coors Light celebrates the best unofficial moments of summer. It’s hot, the weather’s nice, people want to spend as much time outside as possible,” Wesloski added. “The Coors Light Thirst Trap makes those moments just that much more enjoyable.”
###
Want more Coors Light moves?
COORS LIGHT INTRODUCES COOLING ROOFTOP BILLBOARDS
COORS LIGHT CELEBRATES MARCH MADNESS WITH BEER LOLLIPOPS
COORS LIGHT TO PHASE OUT PLASTIC BEER RINGS
(image credits: Coors Light)
