In 2019 New Belgium Brewing and Niman Ranch, a major sustainable beef and pork producer, introduced a new Line of sustainable meat products.
And now that alliance has taken a turn for the wurst…
Building upon the success of its award-winning Voodoo Ranger IPA, New Belgium brewing has partnered again with Niman Ranch, the largest farmer and rancher network in the Western Hemisphere to be 100 percent third-party-certified under the Certified Humane® program, on a new sausage product that’s almost guaranteed to get hot!
Billed as the “perfect combination of spicy heat balanced with cool sweetness” Voodoo Ranger Mango Habanero Bratwurst Sausage is the ‘beer meets meat’s’ newest addition. And given that the new brat combines Niman Ranch’s Certified Humane pork, raised sustainably with no antibiotics, with Voodoo Ranger India Pale Ale, the fastest growing IPA brand among its peers in the nation, it certainly got our attention…
For those who like their meats on the BOLD side, Niman Ranch’s new Voodoo Ranger Brats, with its combination of spicy heat balanced with cool sweetness, might be your fix. And conceptually its habanero pepper bite melds perfectly with Voodoo Ranger’s Mosaic and Amarillo hop swagger.
“The response to the new Voodoo Ranger Brats has been overwhelming so far,” said Kay Cornelius, Vice President at Niman Ranch, who surprisingly has yet to send American Craft Beer a sample…
“These flavors are so fun and daring, and the Voodoo Ranger packaging with their iconic mascot jumps off the shelf. This is the prize of every barbeque, tailgate or any occasion where you want to serve something fresh and new.”
And even if you’re not a meat-eater you have to applaud both companies’ innovative spirit and commitment to quality and sustainability.
“Our collaboration with Niman Ranch has been a great fit, starting with the successful launch of the Fat Tire BBQ line last fall, and we are thrilled to expand our partnership with the Voodoo Ranger brat,” said Leah Pilcer, Director of Communications and PR for New Belgium Brewing, a B-Corp certified business committed to environmental sustainability.
If you’re looking for something that pairs perfectly with Voodoo Ranger IPA, we’ve got to think Niman Ranch’s new bratwust is the way to go. And it’s available now at select Whole Foods Markets and specialty grocers across the country…so there’s that.
Want more on beer meets meat products? You do? There’s this….