New Belgium’s Voodoo Ranger line is inviting fans to weigh in on the brewery’s latest IPA innovations, pitting two takes on the bestselling brand against each other.
This year’s poll lets consumers sample the competing brews which are now available in the Voodoo Ranger Hoppy Pack before placing their vote. (Yep, you’ll have to purchase a 12-Pack to try these newbies). And the winning IPA will become the brand’s next commercial launch in January 2023.
The two candidates vying for your vote this year are Danger Beach IPA and Voodoo Vice IPA.
Danger Beach IPA is a bright, tropical 7.1% ABV Hazy IPA, which New Belgium describes as having an “undercover bitter finish.”
Voodoo Vice IPA is also a 7.1% ABV India Pale Ale but this variation has a pronounced citrusy edge and subtle sweetness.
“Voodoo Ranger fans are especially interested in innovation and sampling our newest beers,” said Dave Knospe, Voodoo Ranger Senior Brand Manager….
“Everything we do with Voodoo Ranger is focused on our relationship with our fans and building a community, and that translates to the beers we release. In years prior, Vote Voodoo has been well received by our fanbase, but we were unable to get the competing beers into drinker’s hands. This year we’re thrilled to be bringing Vote Voodoo tasting experiences to every corner of the country through the Voodoo Ranger Hoppy Pack.”
Voodoo Ranger is New Belgium Brewing’s fastest growing and #1 IPA brand.
Initially launched as three beers in 2017, Voodoo Ranger has released over 20 beers in the past few years including the flagship Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, and Voodoo Ranger Juicy Haze IPA, along with recent releases like Xperimental IPA, 1985 IPA, and Voodoo Ranger Juice Force IPA.
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