(Courtesy Oskar Blues Brewery)

July is ON and American craft brewers celebrating things with a summertime selection of craft beers and crafty ways to promote them.

Denim Dale’s Pale Ale Return (Longmont, CO) -Oskar Blues Brewery, home to Dale’s Pale Ale, the first craft beer in a can returning it’s limited-edition Denim Dale’s, and they are celebrating the return with a pretty wild giveaway. Through September 15, 2026, you can enter to win a custom, denim-wrapped beer fridge worth about $2,800. To make things better, it comes fully stocked with beer.

If you want a chance to snag it, head over to Instagram and follow @drinkdales. From there, just click the link in their bio and fill out the quick entry form. Even if you don’t win the fridge, you can still grab the denim-styled Dale’s Light Lager and Pale Ale cans nationwide through Labor Day

And the beers…

Recognized as the pioneer of the “craft beer in a can” Dales Pale Ale is a robust 6.5% ABV legend that drinks more like an assertive IPA than most traditional Pale Ales. Released as part of Oskar Blue’s modern portfolio expansion, Dale’s Light Lager is a 4.2% ABV American Lager was born out of its brewers wanting an easy-going “shift beer” they could enjoy anytime.

Shiner Enters The Non-Alcoholic Arena – (Shiner, TX) – The Spoetzl Brewery has a brilliant non-alcoholic release that was inspired by the original Shiner Bock, the #1 craft beer in Texas.Building on the success of Shiner’s Rode0 non-alcoholic line, which launched in 2023, Shiner Bock Non-Alcoholic is a buzz-free take on the #1  Bock Beer in the US. Just as with the original, this easy-drinking, Amber Lager deftly  blends roasted barley malt, German specialty hops, and artesian well water for a crisp, refreshing finish.

“We are seeing a generational shift in how people enjoy beer,” said Nick Weiland, Brand Director at Shiner Beer. “Shiner Bock has been a legendary Texas favorite since it debuted in 1913. With Shiner Bock Non-Alcoholic, long-time fans and new drinkers alike can enjoy the ritual of an ice-cold Shiner, regardless of alcohol content.”

Crushable Anytime, Anywhere (Ashville, NC) – Highland Brewing was established in 1994 by Oscar Wong, a retired engineer and entrepreneur and a brewing legend in that region. It holds the distinction of being the first brewery to open in Asheville since Prohibition and is the largest independent, family-owned brewery native to the Southeast. And they’ve an approachable refresher that has become one of our favorite “end-of-day” beers at the American Craft Beer compound.

Fresh from taking a Gold at the 2025 World Beer Cup, Highland Daycation Gold is a surprisingly full-bodied Kölsch- Style Ale with a balanced malt backbone, subtle hop notes and an uber-clean finish.

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