It’s loud, it’s collectible, and it’s unmistakably Motörhead. And if you’re a beer-loving Motörhead fan prepare to be wowed.

BevNomad has relaunched Road Crew, its beer collaboration with Motörhead—one of rock’s most influential and enduring bands—bringing the project back with a sharper focus on collectors and fans alike. The revived series will roll out limited-edition cans on a quarterly basis, each one featuring iconic Motörhead artwork and designed to be as display-worthy as it is drinkable.

At its core, Road Crew is about more than just the beer. The concept blends Motörhead’s unmistakable visual identity with a format rarely seen in the category: a rotating series of collectible releases built around the band’s legendary album art. The result is a lineup that aims to appeal equally to craft beer drinkers, music fans, and serious memorabilia collectors.

“Motörhead has always stood for authenticity, power, and doing things loud,” said BevNomad CEO Steve Kwapil. “This album art–inspired beer series captures that same spirit, giving fans something they can crack open today and collect for years to come.”

That connection to the band’s legacy runs deep. According to manager Todd Singerman, the project reflects the same attention to detail that defined Motörhead’s visual identity during its peak years.

“This collaboration is a tribute to Motörhead’s legacy and the fans who keep it alive,” Singerman said. “Lemmy was always fiercely involved in the band’s artwork, making sure it carried the same power as the music. Seeing icons like the War-Pig in the hands of loyal fans today is something worth raising a toast to.”

The first two releases set the tone. Ace of Spades will lead off the series, followed by The World Is Yours, with both cans slated to debut in March. The launch will be marked with an event at the legendary Rainbow Bar & Grill in West Hollywood—long considered a home base for Motörhead and its fans.

From there, BevNomad plans to continue rolling out new designs throughout 2026 and beyond, carefully selecting artwork that reflects different chapters of the band’s history.

Each release will also come with a digital companion: a custom Spotify playlist featuring Motörhead tracks, covers by other artists, and even podcast content exploring the band’s story and cultural impact.

Road Crew will initially be available in select markets, with broader distribution expected as BevNomad expands its footprint across the U.S.