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(Courtesy Samuel Adams / Boston Beer)
One of Chicago’s first Black-owned craft breweries will receive mentorship and financial support thanks to Samuel Adams.
Here’s the deal…
Brewing the American Dream, is the philanthropic arm of Samuel Adams aimed at providing mentorship and capital to food & beverage entrepreneurs nationwide. Each year the Brewing & Business Experienceship arm of the program invites brewers nationwide to apply for the chance to win unparalleled access to brewing and business resources from experts at Samuel Adams, including founder and brewer Jim Koch.
One lucky craft brewer is selected to come to the Samuel Adams Boston Brewery, work side-by-side with a team of mentors and collaborate on a specialty beer with Samuel Adams. The winner will also travel to the preeminent craft beer event of the year, the Great American Beer Festival, to shadow and experience alongside Samuel Adams.
The 2025 Brewing & Business Experienceship was deliberated by an enthusiastic audience and group of experts at the annual Crafting Dreams Beer Bash, hosted on June 5th in New York City
The celebration brought together six passionate finalists from across the country—each pouring their signature brew and sharing their entrepreneurial journey. The night highlighted the mission of Brewing the American Dream: to lift up small businesses and empower diverse craftspeople. Guests were invited to taste, connect, and cast a vote, which played a critical role in the final selection of this year’s Experienceship recipient..
(Courtesy Samuel Adams / Boston Beer)
And this year’s recipient was Moor’s Brewing Co.
Founded in Chicago in 2021 by Damon Patton, Jamhal Johnson, and Anthony Bell, Moor’s Brewing Co. has quickly become a standout in the craft beer space, opening Chicago’s first Black-owned taproom in Logan Square alongside availability at more than 500 retail locations nationwide.
At the Beer Bash, Moor’s Brewing Co. wowed attendees with its Moor’s Kolsch, an approachable light-bodied beer with subtle notes of stone fruit and cracker malt that nailed the brewery’s unique style, story, and mission.
“The Experienceship remains one of the most meaningful expressions of who we are at Samuel Adams,” said Jim Koch, founder and brewer of Samuel Adams. “Every year, we meet brewers who represent the future of craft beer—and Moor’s Brewing Co. embodies that future with bold vision, entrepreneurial grit, and a commitment to building something greater than beer alone.”
“This is more than an award—it’s an opportunity to evolve, grow, and connect with our purpose on a deeper level,” said Jamhal Johnson, co-founder of Moor’s Brewing Co. “Partnering with Brewing the American Dream and Samuel Adams gives us the tools and platform to take our impact to new heights.”
In the coming months, Moor’s Brewing Co. will collaborate with Samuel Adams on a special release beer and join the team at the Great American Beer Festival in Denver.
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