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In today’s increasingly competitive beer landscape, consumers are quick to move on to the newest, shiny, bright young thing, and once beloved core beers get forgotten.
And Atlanta’s Monday Night Brewing has a core beer (one they don’t want you to forget) and they’ve changed things up to keep things interesting.
Here’s the deal…
This month, Monday Night Brewing unveiled a reformulation of one of their most widely-known flagship beers – Blind Pirate Blood Orange IPA, a 7.4% ABV Double India Pale Ale brewed with fresh oranges.
Monday Night Brewing’s Jonathan Baker, who founded the company along with Joel Iverson and Jeff Heck, explained to American Craft Beer that the company didn’t want to rest on its laurels…
“If we can improve our beers, we owe it to our fans to make it happen…We’ve had the blood orange version of Blind Pirate in our lineup for several years now, but our brewing team believed they could make it better.”
The award-wining Atlanta-based brewery runs individual batches of beer through a sensory panel every week where a hand-picked team tests for consistency, effects of age and heat, and overall quality.
Over the process of several months, the team started to hone in on its blood orange IPA
“We realized Blind Pirate wasn’t as juicy or balanced as we thought it could be,” said brewmaster Peter Kiley who overseas beer operations at Monday Night’s West Midtown location as well as at the Garage…
“So we adjusted our hop addition and fine-tuned our mash process. The result was a Blind Pirate with a bit more residual sweetness, more citrus notes, and a more balanced hop profile. We’re really happy with how this turned out.”
And the end result is an even juicier version of the original that that’s now available at retail in Georgia, Alabama, and Tennessee.
All image credits: Monday Night Brewing
