Molson Coors Joint Venture Debuts New Cannabis Drinks Line

, Molson Coors Joint Venture Debuts New Cannabis Drinks Line

(courtesy Truss Beverage)

Truss Beverage co., which bills itself as “a beverage company, not a cannabis company,” has just released it’s much anticipated line of cannabis-infused drinks in Canada.

A joint venture between Molson Coors and Gatineau, Quebec-based Hexo, a leading cannabis grower which began in 2018, this ‘heady’ new line of cannabis-infused drinks marks a further extension of Molson Coors’ beyond-beer ambitions.

Infused with varying levels of CBD (for your health) and THC (for your head), Truss’ newly released non-alcoholic beverages include…

House of Terpenes: Limonene and Myrcene flavored sparkling tonics, made with botanically sourced terpene flavors. (5mg CBD, 5mg THC)

, Molson Coors Joint Venture Debuts New Cannabis Drinks LineLittle Victory: Naturally flavored, light tasting, bubbly beverages available in Dry Grapefruit and Dry Lemon, and two fruit flavor forward sparkling beverages in Dark Cherry and Blood Orange. (2.5mg CBD, 2.5mg THC)

Mollo 2.5 and Mollo 5: Crisp-tasting cannabis beverages with a light hoppy finish. (2.5mg CBD, 2.5mg THC and 5mg CBD, 5mg THC)

Veryvell: A lineup of products that support self-care, including Strawberry Hibiscus and Sicilian Lemon-Flavored Sparkling Waters; Lemon Black Iced Tea; and Cannabis Extract Drops. (2.5mg CBD, 2.5mg THC)

XMG: Non-carbonated, high-intensity flavored beverages in Mango Pineapple and Tropical Fruit flavors (10mg THC, no CBD)

“Molson Coors has been innovating in beverages for centuries. As it broadens out beyond beer, non-alcohol cannabis beverages are an exciting new frontier in Canada, and Truss has developed some incredible brands and beverages that are sure to be leaders in that marketplace,” says Pete Marino, a member of Truss’ board of directors and president of Molson Coors’ emerging growth division…

, Molson Coors Joint Venture Debuts New Cannabis Drinks LineTruss enters the market as a growing number of Canadians are embracing cannabis in ingestible forms reports Molson Coors’ Beer & Beyond.

A Truss consumer survey found a growing percentage of legal-age Canadians tried a cannabis-infused beverage so that they could consume cannabis without smoking it. The joint venture, and its launch of non-alcoholic cannabis beverages, is Molson Coors’ latest foray into categories beyond the beer aisle.

According to the Ottawa Business Journal Truss is but the latest company to enter the Canadian market, “Cannabis retailers are already selling Everie products from Fluent Beverage Co., a joint venture between Anheuser-Busch InBev and B.C. pot company Tilray Inc.

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