Miller Lite Offers Father’s Day Beer Registry

Baby registries are a thing. Expectant parents create registries where friends can shop for baby gifts that the newbies will need.

But what about the dads? What do they want?

Miller Lite is betting it’s beer.

Here’s the deal…

Father’s Day (June 19) is just around the corner and to celebrate new dad’s everywhere, Miller Lite has introduced a first ever Miller Lite Beer Registry  so soon-to-be dads can let the world know what they’d enjoy most at this special time.

“This Father’s Day, we want to celebrate all dads – even the ones who haven’t officially been bestowed the title yet,” says Annette Marroquin-Perfetti, associate marketing manager for Miller Lite, told Beer & Beyond.  “By signing up on the Miller Lite Beer Registry, they can tell their friends what they really want for Father’s Day.”

Starting June 13, when dads-to-be can visit BeerRegistry.com, where they can register for an array of offerings, such as the appropriately named Oh Baby! 6-pack, the Long Weekend 12-pack or the Golf Bag Essentials Pack of nine aluminum pints.

The registry also gives young, legal-age dads something to look forward to, along with Miller Lite’s Beer Bond, a realistic – but unfortunately non-binding – contract that matures in 21 years so you can eventually celebrate a birtday beer with your offspring.

“Miller Lite is beer that’s bonded generations together, and we want new dads to have a gift not just for Father’s Day this year, but in 2043, as well,” Marroquin says. And at the Beer Registry here are 1,200 Miller Lite Beer Bonds available, including 200 that are custom framed ($15) and 1,000 unframed for five bucks.

And to promote this first-of-its-kind registry for new dad’s Miller Lite has harnessed the talents of Luke Combs, an expectant father himself and one of Country Music’s biggest stars. Combs will support the registry through social media posts, and he is also featured on a special can Miller Lite designed for the singer featuring his lyrics, “beer never broke my heart.”

Miller Lite’s always been a dad’s beer,” Marroquin added. “We want to make sure new dads feel the same way about Miller Lite as their forefathers have for more than 45 years.”

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(All image credits Miller Lite)